Jia Lissa

AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling Growth and Navigating Evolving Consumer Behavior

• Business, Marketing & Analytics

AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling Growth and Navigating Evolving Consumer Behavior

Jia Lissa February 28, 2026 0

The mobile app industry is poised for a significant shift in 2025, moving beyond the experimental phase...

Read More Read more about AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling Growth and Navigating Evolving Consumer Behavior

The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

• Business, Marketing & Analytics

The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

Jia Lissa February 28, 2026 0

Nearly two decades into the mobile advertising revolution, a format often considered a relic, the humble banner...

Read More Read more about The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

Future-Proofing User Acquisition: Diversifying Beyond Social Media’s Volatility

• Business, Marketing & Analytics

Future-Proofing User Acquisition: Diversifying Beyond Social Media’s Volatility

Jia Lissa February 28, 2026 0

The landscape of user acquisition (UA) for mobile applications is currently navigating a period of significant turbulence,...

Read More Read more about Future-Proofing User Acquisition: Diversifying Beyond Social Media’s Volatility

AppLovin Responds to Short-Seller Reports, Defending Business Model and Integrity

• Business, Marketing & Analytics

AppLovin Responds to Short-Seller Reports, Defending Business Model and Integrity

Jia Lissa February 28, 2026 0

AppLovin Corporation, a leading mobile technology company, has issued a comprehensive response addressing recent short-seller reports that...

Read More Read more about AppLovin Responds to Short-Seller Reports, Defending Business Model and Integrity

The Unseen Engine of App Success: How Technical Performance Fuels Lifetime Value

• Business, Marketing & Analytics

The Unseen Engine of App Success: How Technical Performance Fuels Lifetime Value

Jia Lissa February 27, 2026 0

Technical performance issues, ranging from frustrating app stalls and video playback failures to critical crashes, wield a...

Read More Read more about The Unseen Engine of App Success: How Technical Performance Fuels Lifetime Value

You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

• Business, Marketing & Analytics

You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

Jia Lissa February 27, 2026 0

The landscape of user acquisition (UA) for mobile applications is in constant flux, shaped by evolving social...

Read More Read more about You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

• Business, Marketing & Analytics

AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

Jia Lissa February 27, 2026 0

AppLovin Corporation, a global leader in mobile advertising and marketing technology, has issued a strong rebuttal to...

Read More Read more about AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

AppLovin Unveils Advanced AI-Driven Advertising Platform, Axon 2, Fueling Quadrupled Ad Spend and Industry Resurgence

• Business, Marketing & Analytics

AppLovin Unveils Advanced AI-Driven Advertising Platform, Axon 2, Fueling Quadrupled Ad Spend and Industry Resurgence

Jia Lissa February 26, 2026 0

In a significant announcement that underscores its technological prowess and market impact, AppLovin has detailed the mechanics...

Read More Read more about AppLovin Unveils Advanced AI-Driven Advertising Platform, Axon 2, Fueling Quadrupled Ad Spend and Industry Resurgence

AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Drive Global Economic Growth

• Business, Marketing & Analytics

AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Drive Global Economic Growth

Jia Lissa February 26, 2026 0

In a bold strategic move, mobile technology company AppLovin has publicly outlined a proposal for a transformative...

Read More Read more about AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Drive Global Economic Growth

AppLovin Proposes Transformative Merger with TikTok Global to Bridge Performance Advertising Gap and Unlock Global Economic Value

• Business, Marketing & Analytics

AppLovin Proposes Transformative Merger with TikTok Global to Bridge Performance Advertising Gap and Unlock Global Economic Value

Jia Lissa February 16, 2026 0

In a bold move that could redefine the digital advertising landscape, mobile technology company AppLovin has publicly...

Read More Read more about AppLovin Proposes Transformative Merger with TikTok Global to Bridge Performance Advertising Gap and Unlock Global Economic Value