Jia Lissa

AppLovin Unveils Its AI-Driven Growth Engine: A Deep Dive into Business Model, Data Practices, and Market Impact

• Business, Marketing & Analytics

AppLovin Unveils Its AI-Driven Growth Engine: A Deep Dive into Business Model, Data Practices, and Market Impact

Jia Lissa May 1, 2026 0

In a significant move to demystify its rapid ascent in the digital advertising landscape, AppLovin, a leading...

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Future-Proofing Your User Acquisition Strategy: Navigating Social Media Volatility with In-App Advertising

• Business, Marketing & Analytics

Future-Proofing Your User Acquisition Strategy: Navigating Social Media Volatility with In-App Advertising

Jia Lissa April 25, 2026 0

The landscape of user acquisition (UA) for mobile applications has become increasingly complex, presenting marketers with a...

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AppLovin Responds to Short-Seller Reports, Defends Business Practices and Financial Integrity

• Business, Marketing & Analytics

AppLovin Responds to Short-Seller Reports, Defends Business Practices and Financial Integrity

Jia Lissa April 24, 2026 0

In a mid-quarter update addressed to its shareholders, partners, and team, AppLovin Corporation has issued a robust...

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The Critical Link Between App Performance and Long-Term User Value

• Business, Marketing & Analytics

The Critical Link Between App Performance and Long-Term User Value

Jia Lissa April 24, 2026 0

Technical performance issues within mobile applications, ranging from frustrating stalls and video playback failures to catastrophic crashes,...

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AppLovin CEO Adam Foroughi Addresses Short Report, Defends E-commerce Business and Advertising Practices

• Business, Marketing & Analytics

AppLovin CEO Adam Foroughi Addresses Short Report, Defends E-commerce Business and Advertising Practices

Jia Lissa April 20, 2026 0

AppLovin CEO Adam Foroughi has issued a comprehensive statement addressing a recent short report that has raised...

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AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Unlock Unprecedented Economic Growth

• Business, Marketing & Analytics

AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Unlock Unprecedented Economic Growth

Jia Lissa April 19, 2026 0

AppLovin Corporation, a leader in mobile advertising technology, has unveiled a bold proposal for a strategic partnership,...

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AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling and Sophistication Define the Year Ahead

• Business, Marketing & Analytics

AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling and Sophistication Define the Year Ahead

Jia Lissa April 14, 2026 0

The mobile app landscape is poised for a significant evolution in 2025, shifting from a period of...

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The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

• Business, Marketing & Analytics

The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

Jia Lissa April 14, 2026 0

Nearly two decades into the evolution of mobile advertising, the unassuming banner ad continues to defy predictions...

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Future-Proofing User Acquisition Strategies: Diversifying Beyond Social Media Amidst Evolving Digital Landscapes

• Business, Marketing & Analytics

Future-Proofing User Acquisition Strategies: Diversifying Beyond Social Media Amidst Evolving Digital Landscapes

Jia Lissa April 14, 2026 0

The landscape of user acquisition (UA) for mobile applications is currently navigating a period of significant flux,...

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AppLovin Responds to Short-Seller Reports, Defends Business Practices and Financial Integrity

• Business, Marketing & Analytics

AppLovin Responds to Short-Seller Reports, Defends Business Practices and Financial Integrity

Jia Lissa April 14, 2026 0

In a strongly worded mid-quarter update addressed to its shareholders, partners, and employees, AppLovin Corporation has vehemently...

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