Business, Marketing & Analytics

AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling Growth and Navigating Evolving Consumer Behavior

• Business, Marketing & Analytics

AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling Growth and Navigating Evolving Consumer Behavior

Jia Lissa February 28, 2026 0

The mobile app industry is poised for a significant shift in 2025, moving beyond the experimental phase...

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The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

• Business, Marketing & Analytics

The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

Jia Lissa February 28, 2026 0

Nearly two decades into the mobile advertising revolution, a format often considered a relic, the humble banner...

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Future-Proofing User Acquisition: Diversifying Beyond Social Media’s Volatility

• Business, Marketing & Analytics

Future-Proofing User Acquisition: Diversifying Beyond Social Media’s Volatility

Jia Lissa February 28, 2026 0

The landscape of user acquisition (UA) for mobile applications is currently navigating a period of significant turbulence,...

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AppLovin Responds to Short-Seller Reports, Defending Business Model and Integrity

• Business, Marketing & Analytics

AppLovin Responds to Short-Seller Reports, Defending Business Model and Integrity

Jia Lissa February 28, 2026 0

AppLovin Corporation, a leading mobile technology company, has issued a comprehensive response addressing recent short-seller reports that...

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The Unseen Engine of App Success: How Technical Performance Fuels Lifetime Value

• Business, Marketing & Analytics

The Unseen Engine of App Success: How Technical Performance Fuels Lifetime Value

Jia Lissa February 27, 2026 0

Technical performance issues, ranging from frustrating app stalls and video playback failures to critical crashes, wield a...

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You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

• Business, Marketing & Analytics

You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

Jia Lissa February 27, 2026 0

The landscape of user acquisition (UA) for mobile applications is in constant flux, shaped by evolving social...

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AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

• Business, Marketing & Analytics

AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

Jia Lissa February 27, 2026 0

AppLovin Corporation, a global leader in mobile advertising and marketing technology, has issued a strong rebuttal to...

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AppLovin Unveils Advanced AI-Driven Advertising Platform, Axon 2, Fueling Quadrupled Ad Spend and Industry Resurgence

• Business, Marketing & Analytics

AppLovin Unveils Advanced AI-Driven Advertising Platform, Axon 2, Fueling Quadrupled Ad Spend and Industry Resurgence

Jia Lissa February 26, 2026 0

In a significant announcement that underscores its technological prowess and market impact, AppLovin has detailed the mechanics...

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AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Drive Global Economic Growth

• Business, Marketing & Analytics

AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Drive Global Economic Growth

Jia Lissa February 26, 2026 0

In a bold strategic move, mobile technology company AppLovin has publicly outlined a proposal for a transformative...

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AppLovin Proposes Transformative Merger with TikTok Global to Bridge Performance Advertising Gap and Unlock Global Economic Value

• Business, Marketing & Analytics

AppLovin Proposes Transformative Merger with TikTok Global to Bridge Performance Advertising Gap and Unlock Global Economic Value

Jia Lissa February 16, 2026 0

In a bold move that could redefine the digital advertising landscape, mobile technology company AppLovin has publicly...

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