Jia Lissa

The Critical Nexus of App Performance and User Lifetime Value: A Paradigm Shift in Mobile Strategy

• Business, Marketing & Analytics

The Critical Nexus of App Performance and User Lifetime Value: A Paradigm Shift in Mobile Strategy

Jia Lissa April 13, 2026 0

The seamless functioning of mobile applications is no longer a mere technical consideration; it has evolved into...

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You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

• Business, Marketing & Analytics

You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

Jia Lissa April 13, 2026 0

User acquisition (UA) is undergoing a significant transformation, driven by a dynamic digital landscape characterized by evolving...

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AppLovin CEO Adam Foroughi Addresses Short Report, Defends E-commerce Business and Advertising Practices

• Business, Marketing & Analytics

AppLovin CEO Adam Foroughi Addresses Short Report, Defends E-commerce Business and Advertising Practices

Jia Lissa April 13, 2026 0

AppLovin CEO Adam Foroughi has issued a robust defense of the company’s e-commerce business and advertising practices,...

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AppLovin Unveils Advanced AI-Driven Advertising Platform, Axon 2, Fueling Significant Market Growth and Redefining Industry Standards

• Business, Marketing & Analytics

AppLovin Unveils Advanced AI-Driven Advertising Platform, Axon 2, Fueling Significant Market Growth and Redefining Industry Standards

Jia Lissa April 12, 2026 0

In a significant announcement that underscores the rapid evolution of digital advertising, AppLovin has detailed the mechanics...

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AppLovin Proposes Transformative Merger with TikTok Global to Bridge Performance Advertising Gap

• Business, Marketing & Analytics

AppLovin Proposes Transformative Merger with TikTok Global to Bridge Performance Advertising Gap

Jia Lissa April 12, 2026 0

AppLovin Corporation has unveiled an ambitious proposal to merge with TikTok Global, encompassing all assets outside of...

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Future-Proofing Your User Acquisition Strategy: Diversifying Beyond Social Media Amidst Shifting Landscape

• Business, Marketing & Analytics

Future-Proofing Your User Acquisition Strategy: Diversifying Beyond Social Media Amidst Shifting Landscape

Jia Lissa March 31, 2026 0

The landscape of mobile app user acquisition (UA) is currently undergoing a significant transformation, forcing marketers to...

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Unlocking App Growth: Proven Strategies for User Acquisition on a Limited Budget

• Business, Marketing & Analytics

Unlocking App Growth: Proven Strategies for User Acquisition on a Limited Budget

Jia Lissa March 28, 2026 0

The pursuit of robust user acquisition (UA) for mobile applications is undergoing a significant transformation. As the...

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AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

• Business, Marketing & Analytics

AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

Jia Lissa March 28, 2026 0

AppLovin Corporation, a global leader in mobile advertising and marketing technology, is responding to a recent short...

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AppLovin’s Axon 2: Driving Exponential Growth in the Digital Advertising Landscape Through AI Innovation

• Business, Marketing & Analytics

AppLovin’s Axon 2: Driving Exponential Growth in the Digital Advertising Landscape Through AI Innovation

Jia Lissa March 27, 2026 0

AppLovin, a leader in the mobile advertising technology space, has experienced a dramatic surge in platform advertising...

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AppLovin Proposes Transformative Partnership with TikTok Global to Unlock Vast Economic Potential and Address Security Concerns

• Business, Marketing & Analytics

AppLovin Proposes Transformative Partnership with TikTok Global to Unlock Vast Economic Potential and Address Security Concerns

Jia Lissa March 27, 2026 0

In a bold move that could redefine the digital advertising landscape, AppLovin Corporation has publicly unveiled a...

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