Jia Lissa

The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

• Business, Marketing & Analytics

The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

Jia Lissa March 15, 2026 0

Nearly two decades into the mobile advertising revolution, the humble banner ad continues to defy predictions of...

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Future-Proofing User Acquisition: Navigating Social Media Volatility with In-App Advertising

• Business, Marketing & Analytics

Future-Proofing User Acquisition: Navigating Social Media Volatility with In-App Advertising

Jia Lissa March 14, 2026 0

The landscape of mobile app user acquisition (UA) is currently fraught with unprecedented challenges, compelling marketers to...

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AppLovin Responds to Short-Seller Reports, Reaffirming Business Integrity and Growth Trajectory

• Business, Marketing & Analytics

AppLovin Responds to Short-Seller Reports, Reaffirming Business Integrity and Growth Trajectory

Jia Lissa March 14, 2026 0

AppLovin Corporation has issued a robust rebuttal to recent short-seller reports, vehemently denying allegations of financial impropriety...

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The Critical Nexus of Technical Performance and Lifetime Value in the Modern App Ecosystem

• Business, Marketing & Analytics

The Critical Nexus of Technical Performance and Lifetime Value in the Modern App Ecosystem

Jia Lissa March 14, 2026 0

The landscape of mobile application development and marketing has undergone a seismic shift, bringing technical performance to...

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You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

• Business, Marketing & Analytics

You don’t need millions in your UA budget to successfully grow your app business. Here are a few ways to do it.

Jia Lissa March 14, 2026 0

User acquisition (UA) for mobile applications is undergoing a significant transformation, driven by evolving digital landscapes, shifts...

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AppLovin CEO Adam Foroughi Responds to Short Seller Report Questioning E-commerce Business and Advertising Practices

• Business, Marketing & Analytics

AppLovin CEO Adam Foroughi Responds to Short Seller Report Questioning E-commerce Business and Advertising Practices

Jia Lissa March 13, 2026 0

AppLovin Corporation, a leading global platform for mobile gaming and advertising, has issued a comprehensive response to...

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AppLovin Unveils its AI-Driven Growth Engine: How Axon 2 is Redefining Performance Marketing and Driving Unprecedented Advertiser ROI

• Business, Marketing & Analytics

AppLovin Unveils its AI-Driven Growth Engine: How Axon 2 is Redefining Performance Marketing and Driving Unprecedented Advertiser ROI

Jia Lissa March 13, 2026 0

AppLovin, a leading force in the mobile advertising ecosystem, has offered an in-depth look into its proprietary...

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AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Unlock Trillions in Economic Value

• Business, Marketing & Analytics

AppLovin Proposes Transformative Partnership with TikTok Global to Bridge Performance Advertising Gap and Unlock Trillions in Economic Value

Jia Lissa March 12, 2026 0

In a bold move that signals a strategic pivot and a significant ambition to reshape the digital...

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AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling and Sophistication Define the Year Ahead

• Business, Marketing & Analytics

AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling and Sophistication Define the Year Ahead

Jia Lissa March 8, 2026 0

The mobile app landscape is poised for a significant evolution in 2025, shifting from a period of...

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The Enduring Power of Banner Ads in Mobile Advertising

• Business, Marketing & Analytics

The Enduring Power of Banner Ads in Mobile Advertising

Jia Lissa March 7, 2026 0

In the dynamic and ever-evolving landscape of mobile advertising, banner ads, a format that has been a...

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