Jia Lissa

Future-Proofing User Acquisition: Why In-App Advertising is Critical in a Volatile Social Media Landscape

• Business, Marketing & Analytics

Future-Proofing User Acquisition: Why In-App Advertising is Critical in a Volatile Social Media Landscape

Jia Lissa March 7, 2026 0

The pursuit of new users for mobile applications, a process known as User Acquisition (UA), is currently...

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AppLovin Responds to Short Seller Reports, Defends Business Practices and Integrity

• Business, Marketing & Analytics

AppLovin Responds to Short Seller Reports, Defends Business Practices and Integrity

Jia Lissa March 7, 2026 0

In a comprehensive mid-quarter update addressed to its shareholders, partners, and employees, mobile technology company AppLovin has...

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The Crucial Link Between Technical App Performance and Lifetime Value: A Paradigm Shift in User Acquisition

• Business, Marketing & Analytics

The Crucial Link Between Technical App Performance and Lifetime Value: A Paradigm Shift in User Acquisition

Jia Lissa March 7, 2026 0

The intricate relationship between an application’s technical performance and its long-term financial viability has become a paramount...

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You Don’t Need Millions in Your UA Budget to Successfully Grow Your App Business: Here Are Ten Ways to Do It.

• Business, Marketing & Analytics

You Don’t Need Millions in Your UA Budget to Successfully Grow Your App Business: Here Are Ten Ways to Do It.

Jia Lissa March 6, 2026 0

The landscape of user acquisition (UA) for mobile applications is in a state of continuous evolution, driven...

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AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

• Business, Marketing & Analytics

AppLovin CEO Adam Foroughi Addresses Short Report Questioning E-commerce Business and Advertising Practices

Jia Lissa March 6, 2026 0

AppLovin CEO Adam Foroughi has issued a direct response to a recently published short report that scrutinizes...

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AppLovin’s Axon 2 Platform Fuels Quadrupled Ad Spend, Redefining Growth in Mobile Gaming and Web Advertising

• Business, Marketing & Analytics

AppLovin’s Axon 2 Platform Fuels Quadrupled Ad Spend, Redefining Growth in Mobile Gaming and Web Advertising

Jia Lissa March 5, 2026 0

AppLovin, a leading global player in mobile advertising technology, has revealed a dramatic surge in advertising spend...

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AppLovin Proposes Strategic Merger with TikTok Global to Bridge Performance Advertising Gap and Unlock Economic Value

• Business, Marketing & Analytics

AppLovin Proposes Strategic Merger with TikTok Global to Bridge Performance Advertising Gap and Unlock Economic Value

Jia Lissa March 5, 2026 0

In a bold move signaling a significant ambition within the digital advertising landscape, AppLovin Corporation has formally...

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AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling Growth and Navigating Evolving Consumer Behavior

• Business, Marketing & Analytics

AppLovin and Adjust Unveil 2025 Mobile App Trends Report: Scaling Growth and Navigating Evolving Consumer Behavior

Jia Lissa February 28, 2026 0

The mobile app industry is poised for a significant shift in 2025, moving beyond the experimental phase...

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The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

• Business, Marketing & Analytics

The Enduring Power of Mobile Banner Ads in a Dynamic Digital Landscape

Jia Lissa February 28, 2026 0

Nearly two decades into the mobile advertising revolution, a format often considered a relic, the humble banner...

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Future-Proofing User Acquisition: Diversifying Beyond Social Media’s Volatility

• Business, Marketing & Analytics

Future-Proofing User Acquisition: Diversifying Beyond Social Media’s Volatility

Jia Lissa February 28, 2026 0

The landscape of user acquisition (UA) for mobile applications is currently navigating a period of significant turbulence,...

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